Transformation · Enterprise AI

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Transformation · Enterprise AI
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Currently
Telecom · Sr. Manager
§ 01 Selected work · built with AI

Three projects, zero eng team.

§ 02 About

I spent my twenties building things from scratch in Singapore — first marketing hire at a PropTech that sold for $60M, scaling a SaaS company to seven countries, running my own agency on the side. That chapter taught me how to move fast, wear every hat, and figure things out when there’s no playbook.

Now I lead enterprise transformations at a telecom — the kind where you inherit a messy, high-stakes problem, get a dozen stakeholders rowing in the same direction, and actually ship something. Vendor strategy, pricing and business model design, spend optimization, change management.

I also build things. At work, LLMs cutting through thousands of call transcripts, contract analysis automated. Outside of work, Claude Code and autonomous agents for a marketing project I’m working on.

Boston University. Thunderbird MBA. Always happy to connect.

Currently
Sr. Manager, Business Transformation · Telecom
MBA · BA
Thunderbird · ASU
Boston University
Languages
English · Español · Português
§ 03 Career · the tour

A career in four chapters.

2013 — 2016

Starting out in Singapore.

ASP Media · Streetsine · SG

Founded a digital agency out of college and scaled solo to ten clients. Became the first marketing hire at a Singapore PropTech whose traffic growth fed a $60M acquisition.

$60Macquisition
1stmarketing hire
2016 — 2019

Scaling across Southeast Asia.

Ministry of Data · Singapore

Director of Marketing & Product at a 10-person social-WiFi SaaS. Built a four-person team, took GTM into seven markets, scaled to 150+ clients.

7countries
150+clients
2019 — 2021

MBA at Thunderbird.

Thunderbird · Global Management

Went back to school to build on the startup experience with corporate skills — strategy, finance, global management. The bridge between the founding years and what came next.

Globalmanagement
Pivotyear
2021 — Now

Transformation at scale.

Sr. Manager · Business Transformation · Telecom

Leading enterprise transformation at a telecom — vendor strategy, pricing, spend optimization, change management. At work, using LLMs to cut through call transcripts and automate contract analysis. Outside of work, building autonomous agents with Claude Code.

12transformations led
$100Mbenefits realized
§ 04 The toolkit

What I work with.

AI & Tech
  • Claude & Gemini
  • Prompt engineering
  • LLM process transformation
  • Apps Script · Cursor
  • Python (learning)
Strategy & Ops
  • Enterprise transformation
  • Vendor lifecycle
  • Financial modeling
  • Program management
  • Executive advisory
Go-to-market
  • Pricing & positioning
  • Product roadmap
  • International expansion
  • B2B SaaS marketing
Methodologies
  • Six Sigma Green Belt
  • Agile Practitioner
  • Design Thinking
  • Lean · Process Mapping
§ 05 Get in touch
Let’s talk.

Always happy to connect with people thinking about transformation, AI, or go-to-market strategy.

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